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Instagram Direct Announced
The new service gives user the ability to send and receive private messages as well as private photos and videos.
In order to be able to send a private message that person whom you want to share that message with must be following you.
Here is a video that outlines the new feature:
The iPhone and Android apps have been updated to include this new feature.
Personally I didn’t like this feature at all because the main idea of the app is being expanded too much.